Erdem x H&M - 10 items I'm going to buy and you should as well


H&M's designer collaborations are always highly anticipated, and I have to admit the one with Erdem is the most commercial in last years. It includes tailored outerwear, prim-but-romantic dresses, animal prints and a lot of florals, as well as handbags, jewelry, shoes and even hosiery. For the first time, the retailer's designer collaborations will include men's wardrobe offerings, marking Erdem's menswear debut. Let say this loud - it doesn't disappoint. My favorites are maxi lace dress, flower blazer or pleated flower dress but see my top 10 below.

1. Maxi lace dress

299 EUR

2. Flower satin blazer

149 EUR

3. Pleated dress

129 EUR

4. Red pink sweater
99 EUR


5. and 6. Flower blouses

99 EUR

129 EUR

7. Jacquard coat

179 EUR

8. Flower tights

19,99 EUR

9. Flower leather shoes

179 EUR
10. Checked blazer

149 EUR


ERDEM x H&M will be available in selected stores and online on 2 November.

ESTABLISHED: 2005 in London.

FOUNDER: Canadian/Turkish designer Erdem Moralioglu.

KNOWN FOR: Exquisite romantic garments and beautiful floral prints.

NOTABLE CLIENTS: Cate Blanchett, Emma Watson, Felicity Jones, Nicole Kidman and the Duchess of Cambridge, to name a few.
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