& other stories

H&Ms new luxury line, & Other Stories, is due to land in Spring next year. The line will be a purely womenswear offering, featuring shoes, bags and accessories - plus beauty products.
Thanks to video posted on Vogue UK, you can get a glimpse at what to expect from the first collection. - constructed to look like a set of Polaroid photos streamed in sequence. The teaser clip is shoe-focused, showcasing some of the covetable footwear we can expect next year.
The range will be jointly created by ateliers based in Paris and Stockholm, with the aim of producing "diversified fashion collections  with great attention to detail and quality at an affordable price".
 Watch video here.





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